One Love———TV + Brand Refresh

One Love is a non-profit organization which educates young people about domestic violence by teaching how to recognize the signs of unhealthy relationships.

Talking about such a heavy subject with such a young crowd was a challenge but we started with a modern, colorful animated spot, hoping that Gen Z would see themselves in the illustrated characters.

——TV

——Social Media

The organization has a really cool teaching asset called the “10 Signs of a healthy relationship” and we wanted to do more with that. We worked with our illustrator to create these shareable cards for social and I condensed the organization’s long, clinically-worded descriptions into statements that would be quick to read and remember.

Made at Arts & Letters Creative Co. with Jesse Lane (art director), Alana Robinson (design), Marco Kaye (creative director), Gabriella Narvaez (creative director), Danielle Flagg (executive creative director)