Sonic Drive-In —— TV Campaign Refresh

In 2022, Sonic launched their first new scripted television campaign in over a decade.

I can say without even a glimmer of irony that writing these spots brought me immense joy.

——Television

We wanted to do something interesting with the food part of the spots, so we created something we called “The Sonic Place.”

This was basically a magical dining room inspired by the product, like a classic hunting cabin for the Chophouse Cheeseburger. We also filled the room with Sonic-branded ephemera that nodded to the ingredients. So many Easter Eggs.

CW/Lyrics by Me, AD: Na’im Carlyle, CD: Jed Cohen, Clemente Bornacelli, ECD: Simon Bruyn