Ceria Brewing
brand identity
packaging
social films
Ceria is an independent brewery founded in and operated out of Colorado by Keith Villa (the guy who invented Blue Moon).
Ceria came to Mother for a full brand overhaul including visual identity, tone/voice, packaging, and social presence.
Brand Identity
Ceria brews two kinds of beer:
1) alcohol free (sold in liquor/grocery stores)
2) cannabis-infused (sold in dispensaries)
It was crucial the two products feel distinct but of the same creative universe.
With that in mind, we created a bold brand identity with a new tagline and named the two lines Grounded and Lifted. I’ll let you guess which is which.
Packaging
We incorporated brand storytelling across 6-pack boxes and can labels.
Social Films
Concepts and copywriting by me
Made at Mother LA
Design: Bella Dimarzio and Mark Sloan
AD: Katie Brents, CD/ECD: Simon Bruyn + Joe Staples