Postmates
Extension
Social Media
Product Innovation
Postmates knows their customers aren’t eating in the dining room. They’re eating on the couch (especially on 4/20).
So we created the TakeOutfit—the ultimate outfit for eating in.
The TakeOutfit
Our launch film showed off the outfit’s features. Food stabilizing surface and detachable napkin—what did we do to deserve such blessings?!
It sold out almost instantly.
Concepts, copywriting, and product features by me and Maddie Rosenberg
Made at Mother LA
AD: Nai’im Carlyle and Hayley Hinkley// Design: Hannah Shin // ECDs: Jed Cohen, Simon Bruyn