Sonic Drive-In
For Sonic’s first new television campaign in over a decade, we wanted to show how the chain’s whimsical menu can transport you to another time and place.
Television
For each spot, we created a little dreamlike world inspired by the food—a rustic hunting cabin or a classic Mafia steakhouse.
We built everything practically and filled the spaces with Sonic-themed ephemera.
So many Easter Eggs.
Concepts, copywriting, and lyrics by me
Made at Mother LA
AD: Na’im Carlyle // CDs: Jed Cohen, Clemente Bornacelli // ECD: Simon Bruyn